‘Imbewu’ goes head to head with ‘Muvhango’ and ‘The Queen’ at 9 pm

E.tv’s favourite telenovela – Imbewu: The Seed will be competing for viewers with The Queen and Muvhango in its new 9 pm timeslot from April.   

The channel also announced that it’s scrapping United States-based soapie- Days of Our Lives, adding a new show The Black Door, and BET_Africa’s Isono season one in its lineup.   

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IMBEWU: THE SEED: NEW SCHEDULE  

Duma Ndlovu’s popular shows Imbewu: The Seed and Muvhango will air at 9 pm from April along with Mzansi Magic’s telenovela – The Queen.   

E.tv also revealed that it’s shaking up its schedule and bidding farewell to Days of our Lives.  

The channel is focusing more on local content after hosting the US soapie for more than five years.  

“It’s a difficult decision that we’ve had to make. We felt the time is right to focus on a much more local culture.”

“And we know that we will be bombarded with phone calls because the Days of Our Lives fans are loyal.”  

“We start with Durban Gen, followed by House of Zwide, then going to Scandal! the news at 8 pm. 8.30 pm you come back and it’s Isono, then we’ve moved Imbewu.

“This time we’ve listened to our viewers who say they like to watch the show but it’s too late can you move it earlier.”

E.tv’s Marlon Davids said the 9.30 pm slot does so well that they thought they’d take full advantage of that and have some adult content on that slot.  

Viewers can look forward to The Black Door from 11 April which is a show full-on raunchy sex and nudity.  

ALSO READ:No more sand in the hourglass: e.tv drops ‘Days of Our Lives’

‘MUVHANGO’ AND ‘THE QUEEN’ VIEWERSHIP  

According to TVSA Primetime January viewing figures; Imbewu: The Seed is the second most-watched show on e.tv with 4.4 million viewers.

Its competitors – Muvhango is the most viewed show on SABC2 with an average of 3.9 million viewers and The Queen is the second most-watched show on DSTV with 1million viewers.  

Imbewu: The Seed is co-created by Duma Ndlovu who created Muvhango while The Queen is created by Ferguson Films. 

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