California is battling a spike in online misinformation about the Los Angeles wildfires.
California is battling a spike in online misinformation about the Los Angeles wildfires. Image: MARIO TAMA / AFP

Home » Celebrities slammed for using LA fires as a ‘photo-op’

Celebrities slammed for using LA fires as a ‘photo-op’

Kelly Osbourne and other celebs criticised Hollywood stars who are accused of using the devastating LA fires for self-promotion.

California is battling a spike in online misinformation about the Los Angeles wildfires.
California is battling a spike in online misinformation about the Los Angeles wildfires. Image: MARIO TAMA / AFP

The devastating LA fires have sparked intense criticism of celebrities accused of using the tragedy for self-promotion.

CELEBRITIES AND THE LA FIRES

Television personality Kelly Osbourne, 40, took to TikTok to call out stars exploiting the crisis, according to Fox News.

“Is it just me being my normal overthinking, cynical self, or is it disturbing to see all these celebrities using other people’s pain and suffering as a photo op?”

Osbourne asked in her post. “I believe you help because you want to—not because you want attention. No one asked you to come out and give hugs. Go home.”

Her scathing remarks follow accusations against Prince Harry and Meghan Markle, who were seen touring the fire-ravaged areas of Pasadena.

MEGHAN MARKLE AND PRINCE HARRY CRITICISED AMID LA FIRES

Actress Justine Bateman, 58, condemned their actions as a “photo op,” likening them to “ambulance chasers.”

She tweeted, “They’re tourists, not residents. Disaster tourists.”

In defence, Harry and Meghan reportedly opened their home to evacuees and donated essentials, including clothing and children’s items, according to US Magazine.

They were also seen engaging with local officials, including Pasadena’s mayor, Victor Gordo. (Fox News)

Other stars also criticised their peers. Mötley Crüe drummer Tommy Lee, 62, blasted artists for promoting their projects amid the fires.

TOMMY LEE SPEAKS OUT

On Instagram, he wrote, “Makes me sick to see people just posting about their lame albums or tours when so many are suffering in one of the biggest disasters of all time!”

The LA fires, which began on 7 January 2025, have wreaked havoc across the region. Tens of thousands have fled their homes as flames consumed communities.

By Thursday, officials reported 27 fatalities, with 30 people still missing. The Palisades Fire alone claimed 10 lives, while the Eaton Fire added 17 more, according to The New York Post.

LA WILDFIRE VICTIMS

A striking image of the aftermath shows the remains of Masjid-Al-Taqwa mosque in Altadena, destroyed in the blaze.

Sheriff Robert Luna warned that more victims might be found. “We’re working tirelessly to recover remains and notify families,” he said.

Evacuation orders remain in place to ensure safety.

Despite the destruction of the LA fires, acts of kindness shine through. Local and international communities are rallying to provide aid.

WILDFIRES IN SOUTH AFRICA

In South Africa, where wildfires have also devastated parts of the Cape, many feel a deep empathy for those affected.

As the disaster unfolds, the debate around celebrity involvement highlights the fine line between raising awareness and self-promotion.

Tommy Lee’s post summed it up best: “If you can help, just help. No need for applause.”

The LA fires remind us of the fragility of life and the importance of genuine support. While some actions might seem self-serving, it’s clear that the focus should remain on aiding those who have lost everything.

DO YOU THINK CELEBRITIES SHOULD BE MORE CAREFUL ABOUT HOW THEY PUBLICLY SUPPORT CRISIS VICTIMS?

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