WATCH: How ‘street hustler’ DJ Sbu sells MoFaya
DJ Sbu, dubbed the ‘perfect street hustler’, he sells his energy drink MoFaya in the streets and taxi ranks of Johannesburg.
DJ Sbu is dubbed the ‘Perfect Street Hustler’ as he sells MoFaya energy on the streets, and Kombi ranks in Johannesburg.
Making a product is one of the most challenging things in a business, but selling has proved to be more.
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DJ Sbu is proving to be successful at having and selling the product.
His street awareness and humility had afforded him to be one of the best sellers of energy drinks with his MoFaya.
Indeed, the veteran musician has managed to do what many of his fans imagined him doing.
He showed that what he always says on YouTube and social media can be practised in real life.
STREET HUSTLER DJ SBU SELLS MOFAYA ON JOHANNESBURG STREETS
At this stage, MoFaya is at a stage when it requires so much marketing, and DJ Sbu is doing it himself.
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He went through garages, tuck-shops and many corners that nobody could imagine to meet him.
DJ Sbu was making jokes with customers as he tried to make them fall in love with MoFaya.
He met a young, light-skinned man in a shop who even gave him two cans of MoFaya, saying he was good-looking.
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He gave other clients free cans of the drink in the streets, and they loved it.
As he continued walking by foot selling MoFaya, he attracted so many people that they got to follow him, taking videos.
Watch as DJ Sbu sells MoFaya on Johannesburg’s streets
MZANSI REACTS
Despite DJ Sbu’s efforts, some people on social media are still so impressed by him.
Some said DJ Sbu must start considering hiring Marketing companies to promote his brand.
Even though these fans had their thinking, most of them believed what DJ Sbu did was what clients wanted in the streets.
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They claimed that he connects well with the final users and that this move can go miles for him.
The people who saw value in what DJ Sbu did even claimed he inspired many young people in South Africa.
Here are a few interesting comments from Twitter
“after so many years , his still doing the same things to promote this brand, maybe its time he paid Marketing companies or consultants…. this can be a good example to aspiring young blk entrepreneurs he claims to inspire”
“There will never be any other like @djsbu in this Country.The Man is such an inspiration and this should motivate all of us who Aspire to achieve the impossible in life.”
“He’s now over doing it🧐🧐🧐
beka Grand eStradini not this nonsense he’s now doing of selling inside another persons business🙅🏻♂️🙅🏻♂️🙅🏻♂️🙅🏻♂️”