Here are the travel trends that experts predict for 2025

Travel is one of the world’s largest industries. Although predicting trends can be challenging, looking back at 2024 showed some of the trends that are shaping travel. Here are some of the travel trends that experts in the travel industry predict for 2025.

Increase in authentic travel

Data from Lighthouse indicates that the search for authentic, personal experiences is moving from niche to mainstream. Travellers are increasingly venturing beyond traditional destinations, seeking unique adventures and moments. Emerging or lesser-known destinations are becoming increasingly more popular.

Skyscanner’s research found that over a quarter of global travellers plan to visit less touristy or crowded areas in 2025. Additionally, Hilton’s survey noted that a quarter of respondents are seeking unique experiences. A fifth of the respondents are prioritising outdoor activities.

“The modern traveller isn’t just looking for a destination; they’re seeking experiences that resonate on a personal level.”
Lighthouse

Cruise ships making waves

Cruise ships made a big comeback in 2024 and are likely to continue being one of the travel trends in 2025.

Although the big ones like Royal Caribbean’s Icon of the Seas are still getting a lot of attention, smaller cruise ships are also making waves. The Icon of the Seas is 20 decks tall and can carry up to 7 600 passengers, along with 2 350 crew members.

Smaller, more intimate new ships that came onto the cruising scene include Regent’s Seven Seas Grandeur and the Explora I from Explora Journeys. Each of these targets fewer than 1 000 passengers. Cruise ship companies are launching smaller vessels designed to give passengers more individual attention, according to Forbes.

Luxury travel on the rise

According to McKinsey, luxury travel is growing fast with more travelers looking for unique and meaningful experiences when they visit new places. A likely key factor in the increase in luxury travel is the rise in millionaires around the world. Having said that, around 35% of luxury travelers are not millionaires but are willing to spend like millionaires. These aspiring luxury travelers are typically younger people who are willing to spend more on high-end travel experiences.

Personalisation the new standard?

Hospitality is constantly changing, and today’s guests seem to want more from a hotel than just a place to sleep. These days, guests are looking for tailored, meaningful experiences and are increasingly interested in amenities like dining, spas, and local activities included in their accommodation.

Technology plays a key role in providing this level of service. AI and predictive analytics are reshaping how hotels connect with and cater to their guests. Personalisation is no longer a luxury; it is an expectation for many while they travel.

Do you prefer seeing places that are well-known or to explore lesser-known destinations?

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